Paid ads management for air duct cleaning companies
Paid ads put your company beside the search a homeowner types right now. We build and run those ads for duct and dryer vent companies on one, two or three networks, in accounts that sit under your own login.
Three networks for duct and dryer vent ads, and what each one is
Google Ads places your ad beside the results people see when they search on Google. Bing Ads (Microsoft Advertising) does the same on the Bing search engine. Meta Ads (Facebook and Instagram) places ads in the feeds of those two apps, where a person is scrolling rather than searching.
Each network keeps its own accounts, its own rules and its own billing. We read the current rules of each one ourselves, and we set up the three kinds of ad separately, because a search ad and a feed ad ask different things of the person looking at them.
What a paid ads plan puts on the job list for your crews
Accounts opened under your company login
You own the ad accounts from day one. If you ever stop a plan, the accounts stay yours.
A keyword list for duct and dryer vent searches
Whole-house duct work and dryer vent work get separate lists, and a negative list keeps unrelated searches from spending your budget.
Ad copy and a landing page for each service
Each ad points to a page about the one job it names, instead of dropping a visitor on a home page to hunt for it.
Calls and form requests counted from the first ad
The counting is in place before the first click, so a call on your crew calendar can be traced to the ad behind it.
A monthly look at the spend and the search terms
We go through where the budget went and which search terms triggered the ads, and we talk over changes with you.
How a duct company's ad plan gets started
Choose the network or networks
You pick one, two or all three, based on the plan. A company can begin with one and add another later.
Open the accounts and set up call counting
We create the accounts under your login and place the counting that sorts calls and forms by network.
Launch with a keyword list for each service
Duct work and dryer vent work launch as separate campaigns, each with its own ad copy and landing page.
Read the search terms with you each month
We review spend and search terms with you and adjust the lists. The budget stays your call.
What the duct company decides, and what we run
- Which services get ads: whole-house duct work, dryer vent work or both
- Which towns on the route the ads should cover
- The monthly ad budget, set with the network
- Whose phone rings when someone calls from an ad
- The wording your company prefers about its own work
The click charges are yours, billed by the network. Our plan fee pays for management only.
Ads beside your search pages
Think of the camera moving down a duct: ads are the frame nearest the opening, where the search happens. Behind them sit your landing pages, your Maps listing and your reviews. The Organic Growth plans build those frames, and ads work alongside them.
The lead generation page shows where calls and form requests come from across all of it, and the pricing page lists the fees for each ad plan.
Paid ads plans for one, two or all three networks
One ad platform
$895 a month
A first step into paid search: one network, one account, kept under your name.
- Ads on one network, picked from Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Keywords, negative keywords and ad copy for duct and dryer vent services
- Call and form counting from the first ad
- A monthly look at the spend and the search terms
Two ad platforms
$1,595 a month
Two networks side by side, so you can see which one brings the calls.
- Ads on two networks out of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- Keyword and audience lists built separately for each network
- One counting setup that sorts calls and forms by network
- A monthly look at the spend and the search terms
Three ad platforms
$2,295 a month
The full set, with every network working from the same call counts.
- Ads on all three: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- Keyword, audience and retargeting lists for each network
- One counting setup that sorts calls and forms by network
- A monthly look at the spend and the search terms
Ad spend is separate: the networks bill it to you directly. Plans have no startup fee and no contract, and either side can end one after any invoice.
Paid ads: what duct and dryer vent owners ask
Who pays the network for the clicks on our ads?
You do, and the network bills your company directly. Our fee shows up on our own invoice as its own line.
Can the ads be paused on the days our crews are booked up?
The budget is yours to set. Tell us when your calendar is full or open, and we change the budget with you.
Which network should a dryer vent company begin with?
Do the ads send people to pages you write?
Yes, a landing page for each service is part of the plan, so a dryer vent ad lands on a dryer vent page and a whole-house duct ad lands on a duct page.
Want ads set up for your vans?
Send a note naming the services and the towns you would like ads for, or take a seat on the call calendar and walk through the plan with our CEO.
Which towns, and which service should the vans fill first?
Name the towns where a van has open space on the calendar, and say whether that space is meant for whole-house duct work, dryer vent visits or both. A few lines will do, and customer names or home addresses are not needed.
The next frame is a phone call
Bring your service area, your open days and the two jobs you would most like more of. We lay out what a month of search work and ads would look like, and what it costs.
Decoration only: the drawn run below this text stands for no property, no job and no outcome.