Link building for air duct cleaning companies
Link building is the work that happens off your own website: other sites in your area mention your company and point a link at the right page. We do that by hand for duct and dryer vent cleaning companies, one town and one partner at a time, and we keep a written record of every link. The work is charged per month, with no startup fee and no lock-in term.
Where a link to a duct cleaning site can come from
Think of the places a homeowner, a landlord or a property manager might look before they pick up the phone: a realtor's page of local vendors, a town directory, a neighborhood site, a builder's list of the companies it works with. A link from one of those places to your site is the kind of link we go after.
Link building sits next to the rest of your search work, not in place of it. Your listing and town-page plans are one frame, your reviews are another, and the links pointing in from other sites are a third. Looking at one frame alone is like judging a whole line from a single picture on the monitor; the pass is not complete until you have watched it end to end.
We do not buy links, rent them, or swap them in bulk with strangers. We write to a person at a real site, explain who you are and which page might fit, and ask. Some say yes, some say no and some do not answer. We will not promise you a count, and we will not promise a ranking.
This work is one of the tasks inside the Organic Growth plans, where it is planned next to your service pages and town pages.
Five places we look for links for your vent crews
- Referral partners
Realtor and builder partner pages
Real estate offices and builders may keep a page of the companies they point customers to. We write to the office, introduce your company, and ask whether a listing with a link to your duct cleaning page can sit there.
- Property managers
Landlord and property manager vendor lists
Apartment groups and landlords keep lists of service companies for their buildings. We reach out for a spot on those lists and link it to the page that matches the work, such as a dryer vent page or a commercial page.
- HVAC partners
HVAC company pages that name a duct crew
An HVAC company that partners with a cleaning crew may be glad to mention you. We ask only when you already work with them or want to, and we point the link at your whole-house duct page.
- Listings
Town directories and local business listings
We check the directories that serve your service area, correct what is wrong and add what is missing, so your company name, towns and website read the same everywhere.
- Community sites
Neighborhood and town sites in your route towns
Local news pages, neighborhood newsletters and community calendars sometimes run items from local businesses. We write a short item for the town and ask the site whether it fits.
How a link gets built for a duct cleaning company
List the towns your vans cover
We start from your service area and your route days, because the pages that bring in your calls are the ones for the towns you serve.
Read the links your site already has
We look at which sites already point to you and which pages they land on. Some of those are partners you forgot about; a few may need a polite request to fix a name or a web address.
Choose partners and sites by town
We build a short list for each town: realtors, property managers, builders, HVAC companies and local sites. You read it and strike anyone you do not want us to contact.
Write each message to a named person
Every message is written for the site it goes to. We say who you are, what the page offers their readers and which page of your site we are asking them to link.
Record each link and the page it points to
When a link goes live we log the site, the date, the page it points at and the exact wording. You can read that log at any time, and so can the next person on your marketing.
Which page of your duct site each partner link should point to
| Partner site type | What we ask the site to say | Page on your site it points to |
|---|---|---|
| Realtor office page | Your company is a duct and dryer vent cleaning option for their clients | Whole-house duct page or the town page |
| Property manager list | Your crews take work at rental and multi-unit buildings | Commercial and multi-unit page |
| Builder partner page | Your company handles new-construction cleanups | New-construction and renovation page |
| HVAC company page | The two companies work together on duct jobs | Whole-house duct page |
| Town directory entry | Name, towns and website, written the same as your Maps listing | Home page or the town page for that listing |
What link building adds to your dryer vent and duct pages
A link is only worth asking for when there is a good page for it to point to. If your service pages are thin, we say so and suggest fixing them first, using the page-building work described on the website design page or the writing described under content marketing for duct companies.
Link building also overlaps with referral work. When a realtor or a landlord agrees to list you, that listing may send people to your site, and the same contact may become someone who calls you directly. We cover that side of the picture under where your calls and requests come from. The two are related but they are different jobs, and we keep them apart in the notes we send you.
If you want the search terms behind these pages, see the keyword list for duct and vent companies.
Two things a duct company owner might say about link building
Overheard on a route dayBuying a bundle of links is as good for my duct cleaning site as earning a few real ones.
What the plan does insteadOur plans do not include bought or bundled links at all. Each link we pursue sits on a real local site chosen for your towns, and you can read where it landed in the link log.
Overheard on a route dayLinks only matter for the home page of a dryer vent cleaning company.
What the plan does insteadWe point links at the page that matches the partner: a town page for a town directory, a dryer vent page for a landlord list, a commercial page for a property manager. The home page gets some, but it is not the only target.
What the link log for your vent crews contains
- Each site we contacted, with the town it serves
- Who at the site we wrote to, when we wrote and whether anyone answered
- Each link that went live, with the date it appeared
- The page of your site each link points to
- The wording the site used for your company name and towns
- Sites that declined, kept on file so they are not contacted again
The log records what happened, not what we hoped would happen. No link is counted until we can see it on the other site.
Link building questions from duct cleaning owners
Do you buy links for a duct cleaning company?
No. Paid links are not part of any plan we run. What we do is write to real sites in your towns and ask. If a site wants money to publish a link, we tell you and skip it.
Which pages of my duct cleaning site get the links?
The ones that fit the partner. A realtor's page might go to a whole-house duct page or a town page. A property manager's list goes to a commercial page. We agree the target page with you before we write to anyone.
Will every message to a local site turn into a link?
No, and we do not say it will. Some sites answer, some do not. What we can promise is that every message is written by a person, sent to a named contact and logged, so you can see exactly what was tried in each town.
Where does link building fit in the Organic Growth plans?
It is one of the tasks we plan alongside your pages, listings and reviews. The plan pages show what each tier covers, and on a call we can talk through which towns come first.
Tell us which towns need links first
Send us a note with the towns your crews cover and the partners you already know, or tick the box on the form and choose a slot to speak with Ross Cohen, our CEO.
Which towns, and which service should the vans fill first?
Name the towns where a van has open space on the calendar, and say whether that space is meant for whole-house duct work, dryer vent visits or both. A few lines will do, and customer names or home addresses are not needed.
The next frame is a phone call
Bring your service area, your open days and the two jobs you would most like more of. We lay out what a month of search work and ads would look like, and what it costs.
Decoration only: the drawn run below this text stands for no property, no job and no outcome.