Bing Ads (Microsoft Advertising) for air duct cleaning companies
We manage Bing Ads for duct and dryer vent companies that want a second network next to Google. The plan adds campaigns on Bing with a budget line of their own, in an account under your login, and counts the calls from that network apart from every other.
Why a duct or dryer vent company adds Bing as a second network
The reason to add Bing Ads is on the plan side: you get a second set of campaigns whose spend and calls you can read beside your first network, because the counting is separate.
That makes Bing a fit for a company that has Google Ads running and wants to compare, and also for a company choosing its first network. It is one of three networks in our paid ads plans for duct companies.
Campaign pieces we build on Bing for a duct and dryer vent company
| Piece of the Bing account | What we set up for the vans | Your say in it |
|---|---|---|
| Whole-house duct campaign | Its own keyword list, ad copy and landing page for duct jobs | Which towns the campaign reaches |
| Dryer vent campaign | A separate campaign so dryer vent work is read on its own | Whether to run it at all |
| Town coverage | Campaign settings built from the town list on your route map | Which towns to add or drop |
| Negative keyword list | A running list that blocks unrelated searches, edited as terms come in | Terms your company never wants to appear for |
| Call and form counting | Counting set up before launch and sorted apart from the other networks | Whose phone takes the call |
How a Bing account for a duct company gets built
Decide that Bing Ads is the network to add
On a call, we look at the networks you already run and the plan you want, and settle where Bing fits.
Open the Microsoft Advertising account under your login
The account belongs to your company, so the invoices for clicks come to you from Microsoft.
Write separate campaigns for duct and dryer vent work
Each service gets its own keywords, its own ad copy and a landing page about that one job.
Count Bing calls and forms apart from Google
The counting separates the networks, so a booked slot can be tied to the one that produced it.
Go through the search terms together each month
We read the terms that triggered the ads, update the negative list and talk through the budget with you.
Where Bing fits in a duct company's ad plan
Bing Ads beside Google Ads
A company already on Google can run Bing Ads as the second network and compare the two sets of counts on the monthly read.
Bing Ads inside the three-network plan
The top paid plan runs Google Ads, Bing and Meta Ads (Facebook and Instagram) from one counting setup, so every network is judged the same way.
Bing Ads as the first network
The one-network plan lets you start on Bing. Nothing stops you from adding another network later.
Bing and your landing pages
The ads send people to service pages built for the job each ad names, the same pages that our search plans grow and tend.
Reading Bing Ads next to the rest of the line
Think of the camera pass along a duct again: Bing is one more frame on the line, and a frame is only worth reading beside the others. The monthly review sets Bing spend, search terms and counted calls next to what the Maps listing and landing pages bring in.
Fees for the ad plans are listed on the pricing page, and you can compare the other two networks on the our Meta Ads (Facebook and Instagram) service.
Two things duct owners say about Bing Ads
Overheard on a route day"A Bing account can simply be a copy of the Google one, with nothing adapted."
What the plan does insteadWe build Bing campaigns separately, with their own keyword list, negative list and landing pages, and we read their search terms on their own.
Overheard on a route day"A second network means I lose track of where my calls come from."
What the plan does insteadOne counting setup sorts calls and form requests by network, so every booked slot is tied to the network behind it.
What to settle before Bing Ads go live for your crews
- Whether Bing Ads is your first network or your second
- Which services get campaigns: duct work, dryer vent work or both
- The towns on the route the campaigns should reach
- The monthly budget you want to set with Microsoft
- The phone that takes calls from the ads
Microsoft bills your ad spend to your company. Our plan fee covers management only.
Bing Ads: what duct and dryer vent owners ask
Are Bing Ads a separate plan from the other ad networks?
Bing Ads is one of the networks you can choose inside the paid ads plans. The one-network plan can be Bing alone, and the larger plans run it with the others.
Whose login opens the Microsoft Advertising account?
Your company. We create it under your login, and Microsoft bills the click charges to you.
Can Bing run alongside Google Ads for the same services?
Yes. Each network gets its own campaigns for duct work and dryer vent work, and the counting keeps the two apart.
Does a Bing plan include landing pages?
A landing page for each service is part of the ad plans. Where the ads and the search plan run together, the same pages serve both.
How do we begin?
Start with the contact page. Tell us which network you run now and which services your vans sell.
Thinking about Bing for your duct company?
Write down the networks you run today and the jobs you want ads for, or choose a time on the calendar and our CEO will map out where Bing would go.
Which towns, and which service should the vans fill first?
Name the towns where a van has open space on the calendar, and say whether that space is meant for whole-house duct work, dryer vent visits or both. A few lines will do, and customer names or home addresses are not needed.
The next frame is a phone call
Bring your service area, your open days and the two jobs you would most like more of. We lay out what a month of search work and ads would look like, and what it costs.
Decoration only: the drawn run below this text stands for no property, no job and no outcome.