Meta Ads (Facebook and Instagram) for air duct cleaning companies
Meta Ads (Facebook and Instagram) show your company to people as they scroll, whether or not they were looking for duct or dryer vent work that day. We write the ads, set up the town list, manage the account every month and count the calls and messages that follow. You pay no startup fee, no contract term applies, and the ad budget goes from your account to the platform.
What ads on Facebook and Instagram are for in a duct business
A search ad meets someone who has typed a request. An ad on Facebook or Instagram appears in a feed, among posts from friends and local pages. That difference decides how we write them: a feed ad has to explain in a line or two who you are and which towns you work in, because the reader did not ask for you.
That is why we treat Meta Ads (Facebook and Instagram) as a second kind of work next to Google Ads, not a copy of it. It is one of the networks in our ad plans, and some companies run only this one, some add it to search.
Looking at the line from end to end, an ad is the first frame. The reader then needs a page to land on, a number to call and a reason to trust the company, so we plan all of those with the ad.
Five pieces of a Meta Ads account for a vent cleaning crew
Ad text for each duct and dryer vent service
We write separate ads for whole-house duct work, dryer vent work and cleanups for builders, so each one speaks to one kind of customer. You read the wording first.
A town list built from your route days
The account is set up around the towns you serve. We use the list you give us and change it when your service area changes.
Pictures of your van and crew
You choose the photos that show your company, and we pair them with the text. We do not use pictures of other companies or of customers.
A page that carries on from the ad
Each ad leads to a page about the same service and town. Those pages come from the site built on Gold and Platinum or from your own site.
Call and message counting
We set up counting so that phone calls and messages from your site are tied back to the ad that sent the visitor, and you can read that in the monthly summary.
Where ads on Facebook and Instagram sit next to your search work
| Marketing job for the vent crew | What the feed ads do for the crew | Another page of ours covers this |
|---|---|---|
| Introducing the company to a town | Show your name, services and towns in a feed | Town pages and listings in local search |
| Keeping your name in view | Show ads again to people who have visited your site | Reviews and your Google Business Profile |
| Reaching builders and property managers | Run ads written for them rather than for homeowners | Partner outreach under lead generation |
| Counting the response | Tie calls and messages back to each ad | Call counting inside the paid ads plans |
How we start a Meta Ads account for a duct cleaning company
Collect your services, towns and photos
We ask for the services you want advertised, the towns on your route days and the pictures of your vans and crew you are glad to show.
Draft ad lines for each service you run
We draft the first ads and send them to you. You can reword, remove or hold back anything before it goes live.
Set up the account, the town list and the counting
We build the campaigns for Meta Ads (Facebook and Instagram) inside an account in your company name, add the town list and set up the counting of calls and messages.
Review the account every month
Each month we read the ad reports, change or retire ads that are not helping, and send you a written summary of what we did and why.
Rules, spend and what we do not say about Meta Ads
We make no claims about how accurately Meta Ads (Facebook and Instagram) reach a particular kind of person, and no number of calls is promised. The platform decides who sees an ad, and what is allowed in an ad is set by the platform. The company reads the platform's current rules itself and we do too before we write anything, because those rules change.
When someone answers an ad, the next stretch matters as much as the ad itself. A visitor reaches a page, finds a phone number or a way to write to you, and your office picks up. We look at that whole stretch with you in the monthly summary, because an ad that sends visitors to a page that does not match it has not finished its job.
Ad spend is separate from our fee. You choose it, and you pay it to the platform from your own account. Our plans have no startup fee and no contract.
If you want ads on Facebook and Instagram to work alongside referral outreach and partner pages, we can plan the two together. Your search terms for the same pages are on the keywords page, and plan details are on the pricing page.
Two things a vent cleaning owner might say about Meta Ads
Overheard on a route dayAds on Facebook and Instagram only suit businesses that sell to a crowd, not a vent cleaning company.
What the plan does insteadWe build Meta Ads (Facebook and Instagram) around your town list and your services, and we count the calls that follow. You can see in the monthly summary what came in and judge it for yourself.
Overheard on a route dayIf I run Meta Ads, the agency takes my ad budget up front.
What the plan does insteadClick charges go from your account to the platform. Our management fee is its own line, and the plan has neither a startup fee nor a contract term.
What to have ready before we start Meta Ads for your crews
- A Facebook page for your company, with us added to manage the ads
- Photos of your vans and crew that you are happy to have shown
- The services you want advertised first
- The towns on your route and any you want left out
- The monthly ad spend you choose to set
- Your own wording for anything the ads should or should not say
You stay the owner of the account. We ask to be added to it, and we do not ask you to send a password in a message.
Questions about Meta Ads for duct and dryer vent companies
Can I run ads on Facebook and Instagram without running Google Ads too?
Yes. Our ad plans come in one, two and three network sizes, so this network can run alone at first and others can join later.
Do you write the text for my duct cleaning ads?
We do. You get the draft before anything goes live, and you decide what stays.
Whose account do the ads run in?
Yours. The account sits in your company name and the ad spend goes from it to the platform. We manage the account and you can open it at any time.
How do I find out what the ads brought in?
A written summary comes every month with the calls and messages we counted for each ad. The wider picture across all your marketing is on the marketing overview for duct companies.
Tell us about your towns and your van
Drop us a message about the towns you want to be seen in, or choose a time on the form to talk it through with Ross Cohen, who is our CEO.
Which towns, and which service should the vans fill first?
Name the towns where a van has open space on the calendar, and say whether that space is meant for whole-house duct work, dryer vent visits or both. A few lines will do, and customer names or home addresses are not needed.
The next frame is a phone call
Bring your service area, your open days and the two jobs you would most like more of. We lay out what a month of search work and ads would look like, and what it costs.
Decoration only: the drawn run below this text stands for no property, no job and no outcome.