Air duct cleaning marketing, planned as one line from search box to booked call
Air duct cleaning marketing has more parts than a single ad or a single website page. A homeowner finds you on Maps, reads a town page, sees an ad, checks reviews, then phones or sends the form. We plan and run those parts together for duct and dryer vent companies, charged monthly, with no startup fee and no term that holds you in.
Reading your marketing from one end of the line to the other
A good camera pass follows the whole line from one end to the other instead of judging a single frame. We read marketing for a duct company the same way. The search box is one end. A booked call is the other. Everything between them is a frame: the Google Business Profile, the page for the town, the review a neighbor wrote, the ad, the way the phone gets answered.
A report on one frame only tells part of the story, so we would rather show you the line. Your own books show which weeks of the calendar run fuller and which run lighter, so we ask for that picture at the start and use it when we decide where ad budget and new pages should go. That is why the plans below put pages, Maps work, reviews and ads side by side, with calls and form requests counted from start to finish.
Two families of plans carry this work. Organic Growth covers the pages, the listing and the writing. Paid Ads covers the networks where you buy placement. You can take one or both.
The six frames of marketing for a duct and dryer vent company
- Pages
Service pages for each job type
Whole-house duct cleaning, dryer vent cleaning, build and renovation cleanups and commercial work each get a landing page. The search plan builds them.
- Maps
The listing and the town pages
Your Google Business Profile and a page for every town on your route are worked as a pair. The local side of the plan lays it out.
- Reviews
Review requests after finished visits
We write the requests your crews can send once a visit is done and draft replies, with no gating and no incentives. The review plan describes it.
- Ads
Ads on one, two or three networks
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are run from accounts in your company's name. Google Ads for duct companies is the usual place to begin.
- Partners
Outreach and pages for referral partners
Realtors, landlords, property managers, builders and HVAC companies can each get a page, and we help you write to them. We do not promise any referral. See how calls and requests are sourced.
- Counting
Calls and form requests, counted
Each call and form request is tied to the page or ad it started from, so the monthly look talks about bookings and not only about clicks.
How we begin marketing work for a duct or dryer vent company
Talk through the jobs you want more of
Whole-house duct work, dryer vent stops, build cleanups, commercial addresses: you tell us which ones you want to see on the calendar.
Pick the frames to build first
You can start with pages and Maps, or start with ads. We lay out both and you choose the starting frame.
Set up the counting
Before pages or ads go live, we set up call and form counting so the first month already has a record.
Go through the month with you
Each month we walk through what was built, what came in and which frame gets attention next.
Duct company questions and the part of our plans that answers each
| Question at your duct desk | Marketing frame behind it | Where your vent crew sees it |
|---|---|---|
| Do homes in the next town find us? | A town page for each stop on your route | The town list in your monthly look |
| Why do dryer vent calls differ from whole-house calls? | Separate service pages and separate counts | Calls grouped by service |
| Who sends us builders and property managers? | Partner pages and outreach | The partner pages on your site |
| Are reviews keeping up with the visits? | Review requests and drafted replies | Your Maps profile |
| Should ads sit on top of search work? | Ads on a single network, two or all three | The ad accounts you own |
| Which calls came from which page? | Call and form request counting | A count sorted by page or ad |
Search pages or ads first for a duct cleaning company
Neither one is the right answer for every company. Search pages are written and kept up each month under the monthly plan prices. Ads are placed on networks that bill you directly for the click charges, and our fee covers the management of them.
If your calendar needs attention soon, an ad plan on one network is a way to begin. If you want your town and service pages in place for the long run, Organic Growth is the plan for that. In both cases the air duct cleaning marketing stays tied to the same call counts, so the two can be compared. You can take both and read them side by side. The full list of what we run shows how the plans fit together.
Two things duct cleaning owners say about marketing
Overheard on a route dayIf we show up for a duct cleaning search, the air duct cleaning marketing is done.
What the plan does insteadA position in the results is one frame. Our plans also give the Maps listing, reviews and call counting their own work, because a booked call is the end of the line.
Overheard on a route dayDryer vent jobs and whole-house jobs can share one page and one ad.
What the plan does insteadWe write them separately, since the two are booked differently. Each gets its own landing page, its own ad group and its own count.
What to bring to a first marketing talk
- The two jobs you would most like to book more of
- The towns your vans reach, plus any you would add
- Referral partners you already work with, such as realtors or property managers
- The addresses of your current website and Google Business Profile
- How you want calls and form requests reported to you
You do not need a plan to have an opinion. Bring the questions you have and we will sort them into frames.
Questions about marketing for duct and dryer vent companies
Do you run search work and ads together for a duct company?
Yes, or either alone. Organic Growth is the search side and Paid Ads is the ad side, and each is billed on its own.
Is there a contract for duct cleaning marketing?
No. Invoices come monthly and either side can stop after any invoice. There is no startup fee.
Whose name are the ad accounts under?
Yours. We open them under your company login, and the networks bill the ad spend to you directly.
Can I begin with only one frame?
Yes. A company can take the Silver search plan or a one-network ad plan first and add more later.
Tell us which frame your vans need first
Leave a message describing your service area and the jobs that fill your route days, or reserve an hour with our CEO to talk it over by phone.
Which towns, and which service should the vans fill first?
Name the towns where a van has open space on the calendar, and say whether that space is meant for whole-house duct work, dryer vent visits or both. A few lines will do, and customer names or home addresses are not needed.
The next frame is a phone call
Bring your service area, your open days and the two jobs you would most like more of. We lay out what a month of search work and ads would look like, and what it costs.
Decoration only: the drawn run below this text stands for no property, no job and no outcome.