Google Ads management for air duct cleaning companies
Google Ads put your company in front of a person at the moment they type a request for duct or dryer vent work. We build the campaigns, write the ad text, manage them every month and count the calls and form requests that come from them. There is no contract term to sign up for and no startup fee; click charges leave your own Google account and go to Google.
How we run Google Ads for a duct and vent crew
A searcher who types air duct cleaning near me
and a searcher who types dryer vent cleaning near me
are asking for different jobs, so we do not put them in the same campaign. Each service gets its own set of ads, its own keywords and its own landing page, and each set is limited to the towns your crews cover.
Google Ads is one of the networks covered by our ad plans, which cover one, two or three platforms. If you want to add a second network, we describe it on the Bing page, and the social side is on the page about ads on Facebook and Instagram.
Ads are one frame in a longer picture. Someone sees the ad, reads your page, looks at your Google Business Profile and your reviews, and then picks up the phone. If we watched only the click, we would miss everything after it, so we count calls and form requests and follow them back to the campaign that brought them.
Google Ads campaigns we set up for a duct cleaning company
| Campaign for your vans | Built around | Landing page it sends the click to |
|---|---|---|
| Whole-house duct cleaning | The services and phrases for full duct jobs | Your whole-house duct page for that town |
| Dryer vent cleaning | Dryer vent and dryer exhaust phrases | Your dryer vent page |
| Town by town | Each service-area town, one at a time | The town page that matches the ad |
| New-construction and renovation cleanups | Builders, remodelers and project managers | Your cleanup page for builders |
| Commercial and multi-unit | Landlords and property managers | Your commercial page |
What goes into each Google Ads account for a vent cleaning company
Search campaigns by duct or dryer vent service
One campaign per service, with ad groups that group related phrases so the ad text can say what the searcher is looking for.
Town targeting for your route days
Each campaign is limited to the towns you serve. If your crews work some towns only on certain days, we can build that into the schedule you tell us about.
Negative keywords for your vent phrases
We keep a list of phrases that should not trigger your ads, such as searches from people looking for a job or for a different trade. We add to it as the search report shows new ones.
Ad text written for each town and service
The ads name the service and the town, in your wording. You read the first set before anything goes live.
Tallying calls and form requests by campaign
We set up counting so each phone call and each message from your site is tied to a campaign, which tells you which duct or dryer vent campaign is doing the work.
From first call to a running duct cleaning campaign
Read your calendar and your route
We ask when your crews book out and when they have room, because the campaign should follow your own calendar and your own towns.
Set the monthly ad spend with you
You choose the amount you want to spend on Google. It is paid by you to Google, and it is separate from our management fee. We do not tell you what you should spend.
Build the ad groups for each service
We turn your service list into campaigns, write the ad text, and match every ad to the landing page that answers it.
Launch and read the first search reports
Once the campaigns are running we read which phrases triggered your ads, add negative keywords, and pause anything that is not doing a job for your company.
Report calls and requests in plain language
Each month you get a written summary of the calls and form requests we counted, which campaigns they came from and what we changed.
Google Ads, your landing pages and your Maps listing
An ad is only as useful as the page it opens. If your service pages and town pages are thin, the ad sends the click to a weak spot, so we plan the landing pages with the same care as the ads. The site we build on Gold and Platinum includes a page for each service and each town, which is what Google Ads campaigns point toward.
Ads also sit next to your listing and Maps work. The two are separate frames. We run each one on its own terms and read them together when we report.
The company reads Google's current ad rules itself, and so do we, but we cannot list them here because they change. If you want to know whether a certain line of ad text is allowed for your business, we check with the platform's own policy pages before we write it.
If you want to see the search terms we start from, the keyword page for duct cleaning lists them.
Two things a duct cleaning owner might say about Google Ads
Overheard on a route dayIf I run Google Ads, the agency holds my ad money.
What the plan does insteadYour own Google account is charged for the clicks. Our fee is a different line and covers the management work. You can log in and see the spend yourself.
Overheard on a route dayGoogle Ads will replace my Maps listing and my website pages.
What the plan does insteadOur plans treat ads, your Maps listing and your pages as separate jobs that are read together. The ads send people to the pages and the pages need to be ready for them.
What we need from you to start Google Ads for your vent crews
- A Google Ads account in your company name, with us added to manage it
- The services you want advertised, in the order you want them started
- The list of towns on your route and any towns you want left out
- The phone number and the form or contact page the ads should lead to
- The monthly ad spend you choose to set with Google
- Your own wording for anything you want or do not want said in the ads
We ask to be added to the account; we do not ask you to send a password in a message. You stay the owner of the account and can see everything we do in it.
Questions about Google Ads for duct and dryer vent companies
Do you charge a startup fee for Google Ads on a duct cleaning account?
A startup fee does not exist here, and no contract term applies. The plan renews each month, and click charges go from your account to Google, not to us.
Can I run Google Ads for dryer vent work only?
Yes. We can start with one service, such as dryer vent cleaning, and add whole-house duct work or the cleanups for builders later, as you decide.
Which towns do the ads reach?
Only the ones on your list. We build the campaigns around your service area and change the list when you tell us your routes have changed.
How do I see what the ads produced?
We send a monthly written summary of counted calls and form requests, by campaign. You can also open your Google account at any time to see the spend. For the wider plan, see the pricing page.
Start with the services and towns you want advertised
Message us a list of the jobs and towns you want customers to find you for, or select the call option on the form and choose a time with our CEO.
Which towns, and which service should the vans fill first?
Name the towns where a van has open space on the calendar, and say whether that space is meant for whole-house duct work, dryer vent visits or both. A few lines will do, and customer names or home addresses are not needed.
The next frame is a phone call
Bring your service area, your open days and the two jobs you would most like more of. We lay out what a month of search work and ads would look like, and what it costs.
Decoration only: the drawn run below this text stands for no property, no job and no outcome.